The E-commerce industry is soaring high with an enormous sales figure and increasing consumer participation and enthusiasm. Similarly, the digital technology is an impetus for the rise of E-commerce businesses, helping the online sellers to market their products with advanced and significant tools. The conversion has always been the biggest challenge for online businesses, but with evolving technology, this problem is being tackled efficiently providing a superior customer experience.
Product Visualization Coming to the Picture
The technological innovation like Product Visualization has made the E-commerce retailers to showcase their vendible in immersive detail giving a real-life experience to their customers.
Product Visualization or 3D Modelling is a technology to render a realistic visualization of the product or architecture. A stunning and realistic image of a product is created using tools like Autodesk 3ds Max, Maya, or Cinema 4D, etc. Also, industries across various sectors have adopted and implemented the evolving product rendering technology such as Chaos Group’s V-Ray and Luxion’s Keyshot to leverage their benefits.
Visuals have the potential to interact, engage and drive the emotions of a user in a significant way. The interactive visuals, their aesthetics and color combination drives the impulse shopping of a customer. In this context, the final objective is met - the visuals influence a customer and the customer makes the final purchase decision.
3D Modeling: The Changing Face of Product Presentation
3D Modeling with its advanced, amazing and efficacious features enables an authentic representation of a product, inducing innovative marketing.
The 3D modeling technique can create a flawless digital model of a product by covering different angles and outlook of it. The customers can get a comprehensive and clear view of the product with these high-resolution images. And these real-life high-resolution images can be zoomed using the image viewer icon, to get a precise look of the product.
The online retailers can use these high-resolution images for their product catalogs and promotion on their website to give their customers a realistic view and attract them. For example, Furniture Retailers can use a highly detailed image of a Furniture complemented with a suitable background to give a realistic visual and attract the users.
360 Degree Product View
With 360 degrees view the concept of static images is gradually dying. Now to get the feeling of a real product, it is not required to be physically present in the brick and mortar store. The product's 360 degrees view with its rotating images gives a real-life feeling of the product. It captures each angle and various technicalities of the product that brings a sense of familiarity and resemblance with the real product. For retailers, now it is easy to transfer the products information to their clients, with these computer graphics and product rendering.
Amazing features of 3D modeling not only allows a customer to gain an in-depth knowledge of the properties of a product but even technically empowers them to assemble or dismantle it.
Visual Interactivity adds more essence to a merchandise image by virtually placing it in a real-life environment. With this tool, a product can be demonstrated in various style with a different background. It allows changing the color, shape, and lightning of the product model. These advanced features make the photorealistic images of the product model more interactive as it can be seen in various forms a visitor wants.
A user can insert newer elements in the background of the model to check its suitability, such as before buying a coffee table you can place it with your set of the sofa to check the compatibility. One can also check the size, color and other features like the texture of a product by virtually placing it in a real environment.
The online websites can bring a spike to their sales figure by optimizing their webpages with these digitally enhanced features. While shopping, these special features will enable the visitors to get an insight into the product in context with the real environment or surrounding before buying the product.
Realistic and Easy Visualization
The product images developed using 3D modeling, covers several edges of the product, giving it a more realistic view. Through 3D modeling, a bulk of product images can be created in a short interval to save time and money. These images are useful in developing the product catalog and product promotion on social media or webpages.
The digital technology has made, visit a brick and mortar store to see the product before buying redundant. Businesses are gaining benefit with their online stores, as they need not keep and store props for each product model to show their customers. The hassle of changing the props at the stores as the design changes have reduced. An easier visualization is accessible with this digital technology which is cost-effective and fetches high ROI.
Adapts to Marketing Trends Quickly
E-commerce Industry faces the hit of stiff competition with the rapid change in trends across all the sectors. Brands have to adapt according to these changing trends quickly, to survive and remain competitive in the market. Even to maintain and increase their customer base the businesses need to incorporate these changes in their product line. 3D product rendering helps by quickly making the necessary changes by adding new features in the product model that is trending in the market. It also shields the businesses by designing product models which are supposed to come into fashion in the future.
Not only that, this technology can be used to check if a new design is trendy and accepted by the people or not. The images of the product model can be created with the 3D model and share it on social media. The response from the people will help in finalizing the new model. Thus, it can save businesses from any financial loss and pitfall, if any new idea is not liked by the people.
A Better User Experience can Boost the E-commerce Sales
It is often said that ‘Customer is King’ and it stands true for all businesses to attain their goal to generate revenue. A Positive customer experience builds a brand and increases its sales number with a better ROI. 3D modeling offers a better user experience with its advanced features.
A Close Feeling and Sense of Ownership of the Product
Customers have the desire to sense and feel a product before making a final call. With 3D rendering art and its high-resolution and zoom features gives a digital touch and generate a sense of ownership of the product which a customer could get by visiting the store. These emotions developed with the visuals drive to the final buying decision.
3D architecture brings variation in the color, texture, tone, material, and angle of a product. A user can view the same product with these variations. While buying a piece of kitchen furniture, a user can explore a lot of options like size, texture, material, and color that goes well their kitchen interiors. Each visitor of a website has its unique set of requirement and expectation. Brands with a library of images for their product catalogs can engage the site visitors for a long period of time. If a visitor spends more time on their webpage the chances of his conversion increases.
Able to Make a Refined Choice
With 3D visualization techniques, a user can make a refined choice to match its need and criteria. The visual interaction tool of the product visualization gives a user, an option to buy a matching shirt with a set of trousers that he already has.
Before buying the sliding drawer for the kitchen, a user can visualize it with his kitchen interiors to check its color, size and texture compatibility. The user develops a sense of satisfaction as he is able to make a refined choice. That ultimately generates an urge to buy the product, leading to conversion and sales.
Credibility of the Product
Customers have the quest to get fine details of the product before making any buying decision. The visualization through 3D modeling gives them an opportunity, to fetch the details of a product. The data details make them aware of the product, its specifications, and other properties. A User is now able to analyze if the product is durable, reliable and able to meet its requirement. The amount of information acquired by the user decides the product credibility. The credibility of a product develops trust in the product and its brand, which is vital for the buying decision.
A user gets associated with a brand for a long period if he has a high level of trust in its product. The User’s trust is critical not only for the product sales but create a brand image and survive in the market for a long time.
Personalized Shopping Experience
Users experience a customized shopping with 3D modeling and its tools. The customized service facilitates a user to decide the compatibility of the merchandise, which eventually helps in decision making. The engagement level of the user increases with the customized interactive visuals and finally drives the sales.
Product Visualization Sets the Stage for the Informed Buying Decision
Product Visualization has the potential to drive the traffic with attractive images, make the user engaged, develop a sense of trust and make the final conversion.
E-commerce industry has seen a rise in implementing 3D modeling and its tool to give their user a better experience and drive sales. With the growing competition, online retailers need to put a strategic visual merchandising practice in place. With the increasing number of mobile users, retailers need to optimize their sites for them to give better visuals of the merchandise and boost sales. The techniques like Augmented Reality (AR) and Virtual Reality (VR) are adding more features to Visualization technology to give their users a high-quality experience. Though the future is unsure, still product visualization leveraging these technologies is certainly the present.